Hello, I’m Penny Hayhurst - a textile designer specialising in trend-led print, pattern and surface design.

Over the past 15 years, I’ve worked across supplier, in-house and freelance roles, creating prints for leading high street brands including Topshop, ASOS, John Lewis, Urban Outfitters and Next. My experience spans womenswear, childrenswear, home textiles and product design, giving me a strong understanding of how design translates across products, spaces and customers.

Today, I work as a multidisciplinary designer, offering print and pattern design alongside trend and AI design consultancy. I collaborate with a wide range of clients - from private individuals creating bespoke pieces for their homes to start-ups and established international brands.

IN GOOD COMPANY

Across in-house roles, freelance projects & supplier partnerships.